Cleaning Initiative is an environmental awareness and community action program launched by Mohsin-Fatema Youth Welfare Foundation (MFJF) to promote cleanliness, sustainable living, and environmental protection across beaches, public spaces, and urban areas.

Through this initiative, MFJF organizes large-scale cleanliness drives, awareness campaigns, and sanitation programs with the participation of students, volunteers, social organizations, and local communities. The program aims to inspire people to take collective responsibility for protecting nature, reducing pollution, and creating a cleaner, healthier, and more habitable environment for future generations.

One of the major activities under this initiative was the “Clean Guliyakhali” campaign at Guliyakhali Sea Beach, Sitakunda, organized as part of the Youth Festival 2025. The event promoted awareness against the use of polythene and polypropylene shopping bags and encouraged eco-friendly alternatives to preserve the natural beauty of the beach. Government officials, volunteers, and environmental organizations joined together to support sustainable environmental practices.

Following this success, MFJF organized the “Clean Patenga” campaign at Patenga Sea Beach in collaboration with BD Clean, Tourist Police, and under the patronage of Robi. Around 400 university students and volunteers participated in the program, where the beach was cleaned and dustbins were installed at important locations to encourage proper waste disposal. The campaign also included public awareness activities, cultural performances, and community engagement initiatives focused on environmental responsibility.

To further expand the movement, MFJF launched “Operation Clean Sitakundo,” a city-wide cleanliness campaign aimed at raising awareness about sanitation and proper waste management among the people of Sitakunda. Starting from Guliyakhali Beach and extending across the city, the initiative encourages citizens to actively participate in keeping their surroundings clean.

The Cleaning Initiative reflects MFJF’s commitment to environmental sustainability, youth engagement, and social responsibility by empowering communities to work together for a cleaner and greener future